Adam,
i have a suggestion, out of fairness sake. why don't we allow JR & ft, along with any other wanton altcoin/Bitcoin 2.0 dev, to insert their own highly specific op_code function into Bitcoin source code that benefits their own business model? as long as it's open source, it should be fine, right? and we shouldn't care if they are a for-profit, let alone nefarious, business; ppl can just ignore them.