The key to increase BTC is adoption
That's all we need
If your adoption means increasing number of merchants who accept bitcoins and immediately dump them for fiat using Bitpay service then it doesn't increase price.
Real price increase can only happen with increased demand for BTC. Good news can't guarantee this demand. Getting bitcoins as part of your monthly salary can.
if they dump for fiat, it mean someone is buying, the problem now is just to much sell pressure, few are believing in bitcoin and many are not