Mr nagle,
You are correct sir, but if the BTC price went up ESPN would curse themselves into oblivion

Hindsight is good and all but at that point in time ESPN or anybody else for that matter was thinking about "bitcoin might drop 10% in a couple of weeks". The main reason is that ESPN doesn't trust Bitcoin so they sold it all in 1 go. Clearly Bitcoin has a lot of work to do on it's image and on the education department

( that is for the community to do).