At face value it seems to me to be another project in a long line of projects trying to hamfistly mash concepts together with cryptocurrency in order to justify the release of a new unnecessary blockchain.
with due respect to the work of Pastafarian (and many others)
but this quote is "Truth" for 98% of altcoins projects
btw i was beta tester of the exchange, it's amazing, i shared it wherever was possible, can't wait for more volume!