We buy at the right time, and sell at the right time. Amateurs buy at the wrong time, so they are always on the back foot
You are pretty much fucked if you buy at the wrong time, timing is everything in trading.
If you buy at the wrong time there is nothing you can do to put that right, it's a fatal mistake
you will have given your money to someone who was one step ahead and they will be off to double that profit in another coin
while all you can do is either sell at a small loss or hang on in false hope, as your loss grows larger and larger...