Selling products will inevitably pull us into the hassle of shipping, consulting, and custom service. So product sales are not a short-term option.
I think that there is demand for an alternative to BFL because many (myself included) do not like their business practices. If you have a competitive product then I'm sure that somebody would be willing to act as a distributor / retailer to handle the shipping for you (and to earn some money).
+1.
You can sell gear and not have to deal with thousands of customers.