Anyone looked into this http://ziftrcoin.com deal? It looks like the real deal as they have an actual team lead by a veteran tech wizard, Bob Wilkins and are plugging crypto into a large and existing network of shoppers and merchants.

Paycoin's strength was marketing and PR inside the bitcoin community, but they lack the management, product knowledge, existing staff, etc... to create it.   Ziftr's strength is in real ecommerce products that are totally outside the bitcoin space, hence they haven't gotten the hype like paycoin does.  Is it better to bring bitcoin into your product specialty? Or to use bitcoin to move into a new industry?