What happened is this coin ran out of steam, like every other coin launched around the same time as ISR or any other countrycoin which was quite hip some months ago.

You allready give an explanation of why things fizzled out: noone cares. It was pumped to 50K I think in the beginning and I'm surprised it lasted as long as it did. I'm sure those who where there first have jumped ship a long long while ago, I know I did.

ISR is by far not the only coin to which this applies but you'll have more fun in crypto just moving on, this one is done.