No I dit not get it.

I know Russian people and this are good people in general. The HP devs seem (a little) western people foob. Quote from website:

Our team has always understood all the risks about this project and by the process of growing it we've launched another number of similar services. In the most successful of them that we've launched 3.5 months ago we've taken into account all the experience we had while HP service grows. It's much more perfect and attractive for these points:

It's oriented to Eastern audience, because they generally more advanced and creditworthy.
Mechanism of payment using VISA and MasterCard realized.
There are web-cameras showing data centers work in real time.
More than 10 languages interface translations.
Modern, technical and light design of the site.
Hundreds of other features.

HP DEVS!!, THERE ARE ADVANCED AND CREDITWORTHY WESTERN PEOPLE TO.