At first I thought Gems was an interesting idea, but if they had any success, value transfer would be adopted by whatsapp and that would be it for Gems and then lights out, party's over.

But then I realized that what gems has that whatsapp can never have is decentralization. The users are who gets paid for increased adoption an the users are paid for advertising. 

This is why I believe that Gems is unstoppable and inevitable.  And this has re-energized me on bitcoin in general because eventually everything that can be decentralized definitely will be at some point.

It is the path of least resistance.  Gems is the gateway that can demonstrate the power of decentralization to the masses.