Hmm...I've seen something similar recently. That was something about 20 dollar per coin...
Ha Paycoin? That was a wet dream by an over enthusiastic leader...what relationships do they have with merchants? Does Paycoin have a successful ecommerce website and software platform already built and in the wild? Paycoin is vaporware, at least Ziftr has an existing proven team with a real product and relationships with many merchants:
http://www.ziftr.com/about/sites/