So even bitcoiners admit that it doesn't work as a currency because it's too difficult for people to trade in and out of regular fiat and storing them properly is too complex and dangerous.
So the answer is... open an ETF to allow computer illiterate people the chance to "invest" in a currency that is too complicated for them to use in the first place. Brilliant!
Both of those are due to Bitcoin being subject to a regulatory double standard in the USA. Fortunately Bitcoin is growing outside the USA. If you want to read something brilliant, try to ready Lawsky's regulation recommendations. It should have you laughing in no time.