You want more people to take bitcoin seriously, you have to behave with some candor - even when others do not. You have to set the bar (I know, I used c*ck above, I'm part of the problem too).
You're a community. Police yourselves. Set the standard not only for investigation, but for the way in which others are treated.
That is how you win.
You seem to have this illusion that this is somehow about bitcoin, us vs them, winning etc. It's not. Or at least it's not the case for a lot of posters here who would - and often do - expose similar shady practices in any business, whether it's bitcoin, XPY, or grocery store coupons.
Yes, more civility is always desirable. Two wrongs don't make it right. Just stop making it sound like the tone of this discussion or anything about it here "makes the industry look bad" and other such hashtalk nonsense. Dishonest actors like GAW make the industry look bad.