how much have you lost?
You don't lose till you sell.
No, that's delusional. You have to value your assets at market.
Go on, say it again, have to, have to, have to, then scream and throw a tantrum like a 2 year old not getting candy in a store.
Haven't sold, haven't lost

"You don't lose till you sell."
So right! Are you interested in my super-guaranteed toilet fund?
Instructions to invest:
1) put your money in the toilet
2) flush
3) ?
4) profit
The fund is 100% guaranteed, you will not lose anything until you sell!