I have just one question: How can you know that your ASICS/rigs you are touting/preordering going to have as much hashing power as you claim on your website unless you have already created the ASICs and benchmarked them.

This question I need answered.

To claim a rig will have a hash rate and not be able to actually sell (more importantly, demonstrate its hashing capabilities), says that you likely don't have the technology at all. Otherwise why not just keep the hardware secret and mine happily for the rest of bitcoinity and make tons more profit?