Getting people mining it is as simple as putting up a sufficient amount of BTC at whatever price it takes to make it profitable for miners.
And who is going to provide this BTC? Or in reverse, at the moment, less than 1 Bitcoin worth of BTM would crash the price on Bittrex to 1 satoshi. $200 would currently turn BTM into a worthless coin. I think a few of you slept through Economics lessons at high school.. If it has no value, no one will use it.