IMHO Gavin has been pressurized by (private) business' interests such as Bitpay, Coinbase et al to push this (NYSE, CIA, and USgov too?!), but i am glad there is still some space to argue and not despotically rush into it.
I hear this thrown around a lot, but never seen any evidence for it. How has Bitpay/Coinbase pressured Gavin?
It's not unlikely that Gavin actually thinks this is a good idea and that's why he's working on it.