I still see security and user experience as the major road blocks to BTC and any crypto.  Right now, it's a complicated mess of expensive devices, memorization of various info and just general difficulty and confusion for managing bitcoin financially.

$100 gadgets and complicated security won't work in the long run.  Have I missed something glaringly obvious here?  Where is the Apple-like user experience for BTC?  Because if it doesn't come... well BTC will never really arrive.

Also, "talk nerdy to me" doesn't really apply here.  This needs to be something discussed in plain language.  Right?   I mean people get that.. I hope.