bitcoin is and always will be interesting for the people who are not happy with the current level of control exercised by companies such as apple, google and facebook. it is the first technological invention in ages that goes contrary to further centralization, giving the user the opportunity to once again "own" something instead of just gettin it leased by a company on their terms.
the last decade was characteristic for a change in the way you "own" the things you have bought. with the companies above, a silent shift was made from buying physically goods towards leasing digitally goods. basically, all music bought in the apple store, all games in steam, all digital books on kindle etc. are not owned by you in the way you own the chair you are sitting on. you paid for both, but while you can do whatever you want to do with the chair... with the other stuff not so.
a digital currency designed by said system would be quite the same. you buy some of their tokens, but they can decide what you are allowed to do with them, and can change the rules at any time without your consent. if the majority really want to let a company decide what they are allowed to buy with their digital money, then this is the future.
still hoping that this kind of dystopia won't come true.