Indeed, the consumer has more options.  But no longer will it be enough to say we take bitcoin, product lines will have to be expanded\improved to keep up with the market.

It also gives  us a chance to cut down on volatility risk.  Most  here probably already trade\store  bit\altcoins , so being able to float some of that risk is welcomed.

Damn first time since way back in the neteller days have i been this excited