a future world where the bitcoin they bought not only continues to rise in value relative to fiat currency, but they can also exchange it DIRECTLY for everything in life (goods, services, rent, utilities, gas, food, etc.) THAT is what the Average Joe wants bitcoin for, they don't really want to just exchange it back for more fiat currency. That defeats the whole purpose in their eyes.
Oh please. lolSure, the r/bitcoin users who scream "to the moon" during pumps but argue that price doesn't matter during dumps actually care about paying for something online with their coins.
It's not like the most popular philosophy here and on reddit is that you should HODL your coins and don't spend them (AKA dump them, since merchants don't want no bitcoinz) and that bitcoin is a great gold 2.0 store of value
