1) Make incredible claims about your future product promise 1 to 1 trade ins on your currently sold product
2) Point all your PR tools to talking favorably about your future product and minimizing your previous failure to meet pre-release numbers
3) Take peoples $ for future orders, this combined with money not spent due to uncertainty reduces your competitors sales and thus available funds to develop their future products
4) Some profit
5) Plow some of that money into developing something that at least might, perhaps come close to your seat of the pants PR numbers
6)
7) More profit
What about the following:
1) Make incredible claims about your future product promise 1 to 1 trade ins on your currently sold product
2) Point all your PR tools to talking favorably about your future product and minimizing your previous failure to meet pre-release numbers
3) Take peoples BTC for future orders, this combined with money not spent due to uncertainty reduces your competitors sales and thus available funds to develop their future products
4) Some profit
5) Do not plow any of that money into developing something that at least might, perhaps come close to your seat of the pants PR numbers
6) Declare bankruptcy
7) Return the money to everyone that paid by wire transfer. Fuck up all the greedy idiots stupid enough to preorder in BTC.

Still some profit
9) Move to some nice sunny place and enjoy.