This is what is wrong with Bitcoin at the moment.
Everyone wants a piece of the Bitcoin pie. The Bitcoin technology was suppose to remove the intermediary {3rd party} between people, doing transactions with Bitcoin.
It starts with 3%... then people cannot go without it, and then they increase the fee's. This is how banks are operating.
The question is... Do we need a service like this this? Can online wallet providers provide recurring payments without fee's?
I welcome services like this, that would make the transition from banks easier, but are they not just a equal substitute for a bank, if you pay them the same fee's than what you paying banks now for the same rate?
There are room for improvement, if you want to replace the role of banks.