It looks like a scam to me. Full of marketing words but none of them is about technology innovation

i do not know if the big names reported in this article war real...
http://bitcoinist.net/neucoin-strongest-altcoin-opening-2015-thus-far/but there are really BIG NAMES there...
a little copy&paste to summarize:
Patrik Stymne co-founder of King (Candy Crush Saga)
Rob Goldman head of growth at Facebook
Emil Michael senior vice president of business at Uber
Henrik Kjellberg president of Hotwire
Alex Norstrom vice president of growth at Spotify (strategic advisor to NeuCoin)
just a question:
how to get involved???