Its not a company its a toolkit

Of course.  BitShares is a company!  If the owning stakeholders think that will make them more profitable and grow faster, why can't a company decide to do that? 

In the short term, while shares are worth pennies

Remember, BitShares is a company, not a currency.  It is a unmanned, decentralized company that produces and trades interest-paying "smart currencies" as its product.  So judge it by whether it is a good idea and implementation for a company, not a currency.  Then you can get past all the accepted rules that (may or may not) apply to future currencies and see clearly what the investment opportunity truly is here.