Yep....NXT is designed from the ground up to support (non-crypto) business applications.
We have indeed seen a few scammers, but there are also a lot of good legitimate projects using the Assset Exchange:
http://coinmarketcap.com/assets/

If you like, drop me a PM, I can catch you on Skype and we can discuss how your project could work out using NXT.
BTW, NXT has just launched the Monetary System, which allows the issuance of subsidiary currencies running on NXT's blockchain:
https://nxtforum.org/monetary-system/

The MS isn't as mature as AE, but is working well so far.