I just got an email from New Scientist magazine saying they are giving away a Bitcoin.
That's an odd bit of press, but getting word out to a wider and new audience, what do you make of it?

http://www.newscientist.com/article/dn26905-win-your-very-own-bitcoin.html?cmpid=EMP|NSNS|2015-0206-GLOBAL-bitcoincomp&utm_medium=EMP&utm_source=NSNS&utm_campaign=bitcoincomp&