Even though the scratch ticket is randomized through software, the scratch order (every spot) is decided by the player, creating a large source of semi-randomness based on the players own decisions/intuition, allowing for large swings in luck/variance.
So "yes". Any plans to implement payout levels other than whatever you need to set it at globally?
Additional multipliers may be available in the future. The site is new and still being tweaked, balanced, etc.