One cent per transaction is still a "very low transfer fee".
Not outside the wealthy western world it's not. In lot's of places they still charge deposits on glasses and glass bottles. If they can't afford to pay the >$0.05 fee they take there drink in a plastic bag. It's OK for all you early western adopters with
BTC1000's balances who want to see $1,000 a coin but above $0.0001 transaction fee is expensive. Bitcoin needs lots of small very cheap transactions not just a few expensive ones.