Seriously not getting what she wants with this... Will the coin even be tradeable? Or she just prices it however she wants? Why not just accept BTC for her artworks?
This is more like a publicity stunt, using the cryptocurrency hype train...
I don't get that either. Apparently she's trying to do some sort of pre-sale.
The whole project seems very poorly organised imo.
They also have own thread on this forum:
https://bitcointalk.org/index.php?topic=951783.0