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Re: Why Bitcointalk don't use Google Adsense ?
by
Quickseller
on 16/02/2015, 17:18:14 UTC
3) Upfront payment. When using Google, we can't know how much we can earn. At the current price, forum is getting ~$1,924.02087/~10 days.

   -MZ

How you can know how much we are getting ?
Anyway , what do you mean we can't know how much we can earn , I was watching Statistics and we are getting about 5-10 million views monthly . that would generate easily 50k $ a month . I know that some people do use Adblock .
It is public. For the most recent auction the cheapest slot sold for 4.3 BTC (out of 8 slots total) that will run for 25% of a month (if you count the extra time they are usually up for).

4.3 BTC times 8 = 34.4 BTC per quarter month, times 4 quarters is 137.6 BTC per month in estimated advertising  revenue. That works out to roughly $32k per month.

Additionally a lot of the impressions are of very low quality (from things like spam bots) - it is not faucet quality, but is still bad - and this may be a reason for adsense to withhold payment (even though a very high amount of the impressions are legit).

Also the forum would probably have difficulty serving that many relevant ads via Adsense so it would need to serve ads that are not relevant to bitcoin which will ultimately result in lower pricing per impression/click. With the way the forum sells ads now, it is pretty much a guarantee that all the served ads will be relevant