Garza is a very shrewd fox or maybe a wolf but he understands the need and importance of a proper image.  Guys like Don King who may have ripped people off, or Donald Trump who may come across scammy, understand this principle.

To get respect in any new business you have to be perceived as a major player and you have to get attention.

That said, I would hire bodyguards even if I'm going to a girlscout cookie meet - because I know it will get me a lot of free attention.

I think this was at least one major reason Garza hired body guards.  And it could also be an ego thing but being an ego maniac myself, I really can't be the first to throw that stone.  lol