It's an quaint olde English thing, an informal way to get a reference on you without paying notaries.
You used to be able to get your passport application verified by the local librarian or "professional person".
In an environment like cloud mining with scammers making full use of anonimity, it seems a bit strange to be asked for this, but I suppose it would come in handy for them as due dilligence if any money laundering was suspected.
The UK authorities are using terrorism legislation to poke their noses into all sorts of financial transactions. (Apart from the billion dollar ones that matter).
I have been thinking about cloud mining investment for a while now, but have been put off by BTC price weakness. If I did change my mind, these guys seem as good as any to me.
The quiet thread is basically no news is good news, no special offers every five minutes or broken english bullshit.
Not pushing the Brit angle as too much of a positive; new, basically valueless companies and serviced offices at a fancy address don't mean much.