Owning bitcoin is not complex. Spending and protecting them takes time to learn.
I don't think it's that difficult. If people can online bank then they should be able to use blockchain.info.
I truly believe bitcoin is too complex for the average shopper right now. We need a secure contact-less medium, similar to a credit card, to bring high street shoppers interested in bitcoin. Changing people's daily habits is difficult. I am fine with bitcoin staying off the high streets and focus on cross-border "internet" payment system. This is the real strength of bitcoin.
What makes you think these things wont come? I'm sure there will be all sorts of wallet apps to do things like contactless payments and have advanced security features (finger print scanning etc).
Blockchain.info has a problem. New people hear of the blockchain and they think Blockchain.info is THE site to go to. (Doesn't help how much it was featured on CNN's Inside Man episode).
Blockchain.info was hacked. It's not that safe, but if Bitcoin became mainstream tomorrow, Blockchain.info would have a TON of new wallets created. Think of that, while reading this:
http://www.reddit.com/r/Bitcoin/comments/2ohnb8/how_i_lost_15_btc_on_blockchaininfo_without_my/Blockchain.info will look like it's the best online wallet for a newcomer, but it has many problems, and should
not be suggested to those new to Bitcoin to put all of their money into it.