I doubt it's a scam. Given the improving world economy I bet there are more moves like this and more exchanges opening up to take advantage of the emerging crypto markets.
You doubt it is a scam? Are you new to crypto? Almost everything is a scam sooner or later. Neo and Bee, the first bitcoin bank - Scam. MtGox the first and biggest exchange - scam, look on scam accusations, there are a hell of a lot, people have tried to scam me here, I am going through a scam case with Purse.io now and people I have dealt with have gone rogue later and scammed people... Be very careful with your money people.