If you wan some business to accept BTC, DO NOT! tell them that BTC is a "blaa blaa new currency" but talk about it as a way to transfer currency for 1/10-100th of a cost thy pay for CC, DC etc payments now. Do you know what 5 USD or EUR card payment will cost to a merchant? Find out and weep! 
This "new internet currency" bull shit as to the biggest PR fuck up ever for BTC.
 
 If they get worried about btc-fiat exchange rate, introduce them to a service, that virtually eliminates this risk.
BTC is a low cost and secure way to transfer money with out banks, domestically or internationally.