I bet this coin will be dirt cheap as soon as it gets listed on exchange.
It's highly likely to be a dedicated scam.
It's listed on Cryptsy:
https://www.cryptsy.com/markets/view/ZRC_USDAs far as I understand the OP, each coin will have a value (at the end of this year) of us$1, that can be applied to get a discount of up to 5% on a purchase at participating merchants.
Let's wait and see.