I'm going to measure the demand for air travel to Hong Kong.
The experiment will take the form of building a four terminal, eight runway international airport in Ittoqqortoormiit.
If that airport fails commercially, it will prove a lack of demand for increased airport capacity in Hong Kong.
Demand is irrelevant if it's not economically sensible to satisfy it.
Nobody cares about demand for free lunch-money micro-transactions at the fucking brink's headquarters.