It depends on the advertising plans. If the clickthrough's create demand then that should be enough. If the advertising plans are not done, then something else needs to create demand like a high stake %. High stake % has its pros and cons though.
I'm not doing any of that. I'll give him a Qt that works and if he wants to try implementing his original plan, that works for me. I think 8% yearly is very uncompetitive in today's PoS markets, personally