Re: Do signature campaigns actually work? (for the operator, I mean)
As I mentioned in an earlier thread, I'm considering launching a new Bitcoin-related service. Now, as a webmaster myself I know how hard it can be to get customers. One popular way to get new visitors is via signature campaigns. A typical signature campaign might have 30-300 members who are paid about 3-30 cents per post. Obviously, the number is higher for those with higher rank since their signatures tend to stand out more. In order for a signature campaign to be successful for the advertiser, each post should make over 3-30 cents in increased traffic and sales. Now, is this generally the case? I know PrimeDice canceled their campaign and a few others have ended theirs too (e.g. ActionCrypto) so I'd imagine it's not actually all that profitable?
ActionCrypto probably closed their campaign because they shut their site down. Their pay rates were on the lower end of the scale so it was probably quite profitable for them.
Some pay as much as 50 cents for a post at current prices. For example coinroyale https://bitcointalk.org/index.php?topic=947043.0 (0.04BTC for 20 posts). Stunna said he's considering a new PD campaign and let's not forget the giveaways he's making, so the coins are still being distributed just in a different way.
Stunna has been talking about reopening his program for a while now but sadly, it always seems to be delayed. Just like PD3 was.
They do have an affiliate program running although it doesn't seem to be very popular. And the original sig campaign is still open for staff members too. In the immediate days to weeks after the campaign was cancelled, I remember there was talk of creating a sig campaign out of the affiliate program via a referral pool but I'm not sure what happened to that idea.
And wow, 50 cents per post... That's extremely high.
Don't know but if I see how many Bitmixer-sigs I see, the operator must make a lot of traffic for break-even I guess.
Two thirds of the posts in this thread have Bitmixer-sigs. I have never used a mixer and didn't know the names of any until they started their sig campaign. Now I would instantly think of them if I wanted to use a mixer. I'm certain they are making money out of their sig campaign.
The following was posted in Jan, and it seems the campaign doesn't bring them many customers yet.
Current stats:
- Number of registered users: 365
- Last 7 days total payouts: 2.47512917 BTC
In the case of Bitmixer.io, it's definitely more about brand awareness it seems. People usually don't have an immediate need to mix their coins but if the need ever arises, then Bitmixer.io is probably where they'll go to first. Had they never started a sig campaign, those who are interested in mixing their coins would have searched Google or asked here on the forums instead. In that sense, their sig campaign was extremely successful. And because of their brand awareness, most people on the forums would struggle to name any other mixing service.
PrimeDice had a similar thing going on too throughout most of 2014. The PD sigs were everywhere which created brand awareness compared to smaller sites which were advertised less often. Eventually the site became completely saturated with PD sigs so after he was satisfied, that was when he pulled the plug.