We're not in the business of trying to pump up the coin at all.
No. Your in the opposite business - of trying to throw as much mud as possible at a perfectly good competing project and hoping that some of it sticks simply because you've got a personal bone with their technical approach and the fact that it's popular.
The irony of all this is that their technical approach perfectly suits their design objectives and your technical approach perfectly suits yours so your sense of discomfort is completely unneccesary. There is no conflict but you don't appear to have an articulated enough understanding of the relative monetary and technical priorities to appreciate that.