Just a hint: Litecoin's volume on many chinese exchanges, which I know is what you're referring to, is faked. Many of those exchanges have 0% trading fees, so users just use bots and trade back and forth with themselves to create the illusion of volume.
ok - I accept your point, but over attachment to a name will be fatal if it's actually preventing adoption.
People need to ditch their sentimental feelings about names and start thinking how to get out of the hole. It's not enough just to like a name. You need to be able to demonstrate that it has a future. If people have gone out and spoken to serious potential adopters and discovered that the name's a showstopper then those who disagree with them need to go out and find adopters for whom it isn't before they start mouthing off too much.
The tech that's now on the cards for this coin is very promising. It isn't enough just to say "we're a niche". We're the 3rd marketcap mineable crypto in the world. If people want to keep that position then they need to be pragmatic over getting past the glass ceiling (IMO).
I'm all for exploring different names but I wouldn't over estimate it's importance. Great sounding names can end up being crap and lousy sounding names can end up being great. It all works its way out. There's a ton of coins out there and nobody's complaining about any of the names.