If the re-branding is going to coincide with a shift away from anonymity I think the DASH dev knows something we don't, perhaps some flaw not yet disclosed to general public was discovered which is so fatal to anonymity that only re-purposing and re-braning the whole project makes sense.
lol, leave it to the Monero crew to try to insinuate shit. No, it's because Darkcoin as it currently stands has branched out from JUST a privacy-centric coin.