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adoption is an illusive term. Adoption by whom?
users? honestly, why should users convert to using viacoin when they have bitcoin...
merchants? why would they use viacoin when they have bitcoin, and even that is hardly used...
imho, adoption has different stages, with each stage tapping to a different adoption vector.  
Right now, viacoin is simply no match for bitcoin as a currency [bitcoin is more accepted, recognized, traded, distributed, wallets, merchants, etc].
Adoption of CH as a decentralized market will also fail because it is based on a narrowly distributed coin [Viacoin] and can not compete with centralized exchanges in speed, volume, range of coins, etc.

I believe Viacoin's adoption right now should be 'app-developer adoption', i.e. convincing app developers to build their apps on CH.
Any app will do- a game, a discount token, an art-authentication app.... anything

We can do this in one of two ways I can think of-
1) community members rout connections to potential app builders and start-ups to Drak's direction and nag until the parties communicate.
2) community decides on an app project, and instead of throwing money on useless PR/ branding, we finance the first app and release it as an open-source proof-of-concept that can later be the base to drive more devs to build apps on VIA/CH.

We missed getgems, but i know there are other potential app-builders waiting on the fence...
They need some persuading to do, and with community members' connections + Drak's hands-on involvement, we might just succeed in flipping some of them our way instead of going to Ethereum, NXT, Bitshares, Mastercoin, etc.