Just to add to my previous post. People need to stop thinking about viacoin as a startup, this is the wrong paradigm. A startup is a centralised company with owners. No-one owns viacoin. Viacoin is an open source project and the viacoin network is democratic and we have to convince miners to accept any changes we propose in the software. We have to even convince miners to mine in the first place...
The future is in decentralisation because decentralised systems are more robust and even in nature we see decentralisation as a natural phenomenon. Yet, components of a decentralised systems in nature act together and give the appearance of being one thing. So long as the viacoin network is strong, and the system works (e.g. tokens cant be double spent and the maths behind private keypairs etc remains solid), everything else can function. People can utilise viacoin as a payment system, build embedded applications, run businesses and services, etc. etc.
Ultimately we want to bootstrap and kickstart the community and make a well lit fire which will rage independently afterwards.