After thinking about it for a while I do still believe a transition period is needed before moving completely away from logos and colors. Maybe after 6 months or something, depending on where we are, we can revise it.

About West Harrison's point, I don't think we have the budget to do "very diligent, deliberate and massive publicity so that everybody knows there is a change taking place. So we will need a transition period."  Also there won't be "constant brand changes". It is just 1 re branding process and it will take a while. But yeah, lets have some fun to warm up to the idea.