You are not addressing my points about the importance of devs respecting their community. You are just complaining that I had the temerity to make them.
If you sell a black car to someone who likes black cars, but then sneak into their garage one night and paint it pink ("because reasons"), that is NOT OK.
I understand your point. The lucky thing is that there's a ~90% chance the buyer can sell his coins in the green, as current price is higher than it's been since the coin was created (it was higher only for 2 months back in may-june 2014). So if someone is willing to part from his coins because of the branding change, he can do so now.
We all know it's a tough subject, and there any many drawbacks. Only time will tell if it was the correct move.