MDMA suggested something interesting today which we'll most likely implement.He recommended we move PVP to the main channel but allow users to turn PVP mode on or off. Leaving it off would ignore all PVP's. Leaving it on would let you see PVP's over a certain amount along with challenges. I'd like to remove PVP and merge it with main chat as soon as possible as it is currently dead content as a stand-alone.
I'd also say that this seems like a good idea. I've never really played PVP much at all and if I saw people doing it in the main chat it might inspire me to try it out. Then, as you said, those who are annoyed by it can turn it off so there's no harm done either.