Sure it's easy.  Create a dumb name, steal a logo from Mass Effect and call it 'second generation' and install backdoors in the code.  These people did it very well.

https://bitcointalk.org/index.php?topic=303898.0


Count the people in the photo - eight people - just like the eight whales of NXT.  Last laugh is on them.     They became millionaires while everybody else is holding the bag.   

Well OP that doesn't help you very much, unless you want to create your  own crypto.