Wow, this is interesting after reading the above post I went to the article, as I was reading I thought ProTip worked a very specific way, and said wow that's a fantastic idea, then I went to the Protip website and read something different and wasn't as sure what the program was about, if this was a start up offer or what, so I went to the crowdfunding campaign.  There is where I read more of the same like the site but was able to view the video and that's when I finalized the fact that it was not as I initially envisioned.  

My idea for you guys is totally different than your model, get at me for info before I forget it.